DIRECTOR OF MARKETING, COMMUNICATIONS, AND AIR SERVICE DEVELOPEMENT
The work involves responsibility for a marketing program specifically related to the promotion of airport services. An employee in this role will maintain regular communications with the public through a website and newsletter. As the airport’s ambassador, an employee in this title will exercise oversight of the airport’s concession vendors to ensure adherence to the airport’s marketing strategy and overall brand. The successful incumbent will also oversee the marketing of the airport’s Volunteer Ambassador program. This is a management level position reporting directly to the Executive Director and as such, the incumbent will act with a great deal of independent judgment. This position may supervisor support personnel. Does related work as required.
Develops, implements and coordinates a marketing strategy and all marketing activities in order to promote airport services.
Develops, implements and coordinates a mission-focused communication strategy in order to develop consistency in message and branding
Leads business development of air service
Oversees passenger enhancement and volunteer programs
Maintains official airport website, newsletter and all promotional materials.
Researches and writes all marketing and advertising texts.
Acts as a liaison between the airport and its concessions vendors.
Attends various job fairs and other recruitment events.
Acts as ambassador for the airport to the community at large.
Thorough knowledge of all media used in marketing, their characteristics and applicability;
Thorough knowledge of the principles and practices of effective written communications;
Good knowledge of the role of the FAA in the overall functioning of an airport.
Ability to communicate effectively both orally and in writing;
Ability to speak to various groups;
Ability to establish and maintain effective working relationships with others
A. Graduation from a regionally accredited college or university or one accredited by the New York State Board of Regents to grant degrees with a baccalaureate degree and two (2) years of professional level work experience, or its part-time equivalent, in public relations, marketing or communications, one (1) of which must have been in a commercial service airport setting; or,
B. Six (6) years of paraprofessional or professional level work experience, or its part-time equivalent, two (2) years of which must have been professional level work experience in public relations, marketing or communications including one (1) year in a commercial service airport setting; or,
C. An equivalent combination of training and experience as defined by the limits of (A) and (B).
NOTE: Successful competition of graduate semester credit hours in public relations, marketing or communications from a regionally accredited college or university or one accredited by the New York State Board of Regents to grant degrees may be substituted for work experience as follows: Thirty (30) graduate semester hours is equivalent to one (1) year of work experience.
07/2018 Date of Original Composition