PUBLIC INFORMATION OFFICER (SRAA)
04095
(Competitive)
DISTINGUISHING FEATURES OF THE CLASS
The work
involves responsibility for serving as the public spokesperson for
the
Syracuse Regional Airport Authority (SRAA)through
the communication of its philosophy, goals, programs, and objectives
by the release of information via press releases, media information
meetings/events. The employee may be required to research and write
materials for release. The job activities will relate to aviation
matters in the representation of specific industry concerns and
airport business. Emphasis lies in the preparation of newsletters,
websites, advertisements and printed material which will be effective
in both promoting, publicizing and clarifying the goals, initiatives,
and functions of the Syracuse Hancock International Airport. An
incumbent evaluates or assists in the evaluation of information
materials and projects to determine effectiveness and clarity of same
and whether these materials meet the informational needs of the
public. Does related work as required.
TYPICAL WORK
ACTIVITIES
Designs and implements public information
program;
Coordinates and maintains direct contact with elected
officials regarding the SRAA’s activities.
Researches and
writes news releases, brochures, newsletters and narrative reports
describing the SRAA’s activities and objectives;
Collects,
assembles and compiles information on departmental
activities;
Assists assigned governmental units in planning
special publicity programs;
Compiles and maintains mailing lists
for distribution of agency or department activities;
Prepares
exhibits and other public displays for presentations;
Assists
officials and staff in editing articles, speeches and
correspondence.
FULL PERFORMANCE KNOWLEDGES, SKILLS,
ABILITIES AND PERSONAL CHARACTERISTICS
Thorough knowledge of all
media used in public relations, their characteristics and
applicability;
Thorough knowledge of the principles and
practices of effective written communications;
Good knowledge of the goals of aviation professional associations and advocacy groups
Good knowledge of aviation issues and specific related business:
Good
knowledge of proper English usage, spelling and punctuation;
Working
knowledge if the commercial aviation industry
Working
knowledge of the SRAA, its objectives, and its operations as they
relate to activities of this position.
Skill in writing various
forms of informational material;
Ability to speak to various
groups;
Ability to prepare and deliver news and feature
material;
Ability to plan and prepare exhibits;
Ability to
communicate effectively both orally and in writing;
Tact,
initiative, resourcefulness, imagination and good judgment;
Physical
condition commensurate with the demands of the position.
04095
2
MINIMUM QUALIFICATIONS
A.
Graduation from a regionally accredited or New York State registered
College or University with baccalaureate degree and two (2) years of
professional level work experience or its part-time equivalent, in
public relations, marketing or communications at least one (1) year
of which must have been in a commercial airport; or,
B. Graduation from a regionally accredited or New York State registered College or University with Associates degree and four (4) years of professional level work experience or its part-time equivalent, in public relations, marketing or communications at least one (1) year of which must have been in a commercial airport; or,
C. Six (6) years of
paraprofessional or professional level work experience, or its
part-time equivalent in public relations, marketing or
communications, one (1) year of which must have been professional
level work in a commercial airport; or,
NOTE:
Successful completion of graduate semester credit hours in public
relations, marketing or communications from a regionally accredited
college or university or one accredited by the New York State Board
of Regents to grant degrees may be substituted for any non-airport
related work experience as follows: Thirty (30) graduate semester
hours is equivalent to one (1) year of work experience; sixty (60)
graduate semester hours is equivalent to (2) years of work
experience.