The Communications and Community Outreach Coordinator is responsible for overseeing all aspects of program volunteer participation, including recruitment, training, program supervision and scheduling; special event planning, coordination, organization and promotion; public relations development through community education. Work is performed under the direction of an administrative superior with a considerable amount of leeway for the exercise of independent judgment in fulfilling work assignments. Direct supervision of staff is not a regular occurring function of this position. Does related work as required.


Coordinate and maintain relationships with other agencies, organizations and volunteers in the community to meet community needs.

Recruit, interview, and hire or sign up volunteers and staff.

Research and analyze member or community needs to determine program directions and goals.

Implement and evaluate staff, volunteer, or community training programs.

Provide direct service and support to individuals or clients, such as handling a referral or issues, conducting a needs evaluation, or resolving complaints.

Present to community groups to explain and interpret agency purposes, programs, and policies.

Represent organization which are in partnership with district, support groups and media institutions.

Act as consultant to agency staff and other community programs regarding the interpretation of program-related regulations and policies.

Direct activities and the preparation of public relations materials.

Direct activities of professional and technical staff members and volunteers.

Evaluate the work of staff and volunteers to ensure that programs are of appropriate quality and that resources are used effectively.

Analyze changes to determine how agency services could be impacted.


Knowledge of public relations principles, techniques, and terminology.

Knowledge of written and verbal communication in order to convey information effectively.

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Knowledge of learning and motivation techniques and methods.

Knowledge of principles and procedures for personnel recruitment, selection, training.

Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

Knowledge of relevant equipment, policies, procedures, and strategies to promote effective programs.

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Knowledge of principles and methods for showing, promoting, and selling products or services.

Ability to motivate, develop, and direct people as they work, identifying the best people for the job.

Ability to understand and interpret written material.

Ability to select and use training/instructional methods and procedures.

Ability to identify measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.


Graduation with a Master’s Degree from a regionally accredited college or university or one accredited by the New York State Board of Regents to grant degrees and four (4) years of professional work experience, or its part time equivalent, in special event development and promotion which included the coordination of staff and/or volunteers.

Date of Composition: 3/2014