EDUCATIONAL COMMUNICATIONS DIRECTOR
DISTINGUISHING FEATURES OF THE CLASS
The Educational Communications Director is well-versed in PK-12 public education and the New York State Education Department (NYSED) initiatives impacting districts, parents, and students. An employee in this class assists high-level school district administrators with developing communications and training strategies around education-specific topics including, but not limited to, Computer Based Testing, Common Core 3-8 Assessments, and the Every Student Succeeds Act. The Educational Communications Director supervises the work of communications personnel and coordinates the related communications and training efforts for multiple school districts. He/she works closely with school districts to provide training and on-boarding of new communications personnel. Does related work as required.
TYPICAL WORK ACTIVITIES
Works with high-level district administrators to develop effective communications and training
strategies around NYSED initiatives;
Supervises and evaluates school district communications personnel;
Trains and provides effective on-boarding procedures for new communications personnel;
Evaluates the effectiveness of communications and training plans around NYSED initiatives;
Oversees a budget that includes salaries, benefits, supplies, and travel costs;
Conducts monthly staff meetings to discuss best practices, concerns, and new initiatives;
Attends professional seminars as needed to stay current with NYSED initiatives, policy, and
FULL PERFORMANCE KNOWLEDGES, SKILLS, ABILITIES AND PERSONAL CHARACTERISTICS
Good knowledge of the inner workings of PK-12 public education;
Good knowledge of the New York State Education Department and current initiatives;
Good knowledge of school-based communications, staff training strategies, and related best practices;
Good knowledge of social media, website, and other digital communication methodologies;
Good knowledge of strategic planning and program evaluation in the context of PK-12 public education;
Ability to train and supervise staff;
Ability to communicate effectively both verbally and in writing.
Graduation with a Bachelor’s Degree from a regionally accredited college or university and four (4) years of work experience, or its part time equivalent, in public policy, communications, public relations or a closely related field.
10/2017 Date of Original Composition